FRANCHISE GROWTH EDUCATION THAT ACTUALLY WORKS
FranMastery Referral Program
Helping Franchisors Find the Right Education, Community, and Leadership
FranMastery is an exclusive franchisor education platform led by Jeff Dudan, created for founders and franchise leaders who are actively building, growing, or refining their franchise systems.
The FranMastery Referral Program is designed for professionals who work closely with franchisors and want to introduce them to a trusted education and peer community built specifically for franchisor leadership.
WHO IS THIS FOR?
This program is for professionals who support franchisors and care deeply about leadership quality, system health, and long-term outcomes.
If you work with franchisor founders or executive teams and believe that strong systems are built through education, perspective, and peer learning, this referral program is designed for you.
What Makes a Strong Referral?
FranMastery supports both emerging and established franchisors who are committed to learning, improving, and leading with intention.
Strong referrals typically include franchisors who:
Are founder-led or closely connected to the founding vision
Are actively selling franchises or preparing to to do so
Are seeking education, perspective, and ongoing leadership development
Value being part of a peer community of franchisor leaders
Want guidance as they grow, refine, or scale their system
There is no minimum unit requirement. Franchisors may be early in their journey, others are well into expansion. What matters most is mindset, readiness to engage, and a commitment to building a healthy franchise system.
How the Referral Process Work
A referral partner submits a franchisor through the referral form
The FranMastery team connects directly with the referred franchisor
A conversation is scheduled to determine alignment and fit
Next steps are discussed privately with all parties involved
The process is intentionally simple, relationship-driven, and designed to honor existing professional relationships.
What FranMastery Provides
FranMastery is an education platform and leadership community built exclusively for franchisors.
Through FranMastery, members gain:
Leadership perspective shaped by Jeff Dudan’s experience building, scaling, and advising franchise systems
Education focused on improving franchisor decision-making, discipline, and execution
A peer community of franchisors who openly share insights, challenges, and lessons learned
An environment centered on accountability, clarity, and long-term brand health
FranMastery is designed for franchisors who already understand the fundamentals of franchising and want to lead their systems more intentionally. Members join to gain perspective, sharpen decision-making, and engage with peers who are navigating similar challenges at the franchisor level.
REFER A MEMBER TODAY
All referrals are subject to qualification. Submission of a referral does not guarantee acceptance into FranMastery.
FAQs
What is FranMastery?
FranMastery is a franchisor education and leadership platform led by Jeff Dudan. It brings franchisor founders and executive leaders together to strengthen decision-making, leadership, and long-term system health through education and peer collaboration.
Who is FranMastery designed for?
FranMastery is designed for franchisor founders and executive leaders who are actively building, growing, or refining franchise systems. It is not intended for franchise buyers or individuals exploring franchise ownership.
Who should refer a franchisor to FranMastery?
The referral program is for professionals who already work closely with franchisors, including consultants, advisors, vendors, operators, and trusted partners. It is best suited for those who are thoughtful about fit and care about long-term outcomes for the brands they support.
What types of franchisors are a good fit?
Strong candidates are franchisors who are founder-led or closely connected to the founding vision, are selling or preparing to sell franchises, and are committed to learning and leading intentionally. Mindset, readiness, and leadership engagement matter more than system size.
How does the FranMastery referral process work?
A referral partner submits a franchisor through the referral form. The FranMastery team then connects directly with the franchisor to explore alignment and fit. Any next steps are discussed privately and respectfully with all parties involved.
Is the referral treated as a sales lead?
No. Referrals are treated as professional introductions, not sales leads. The process is relationship-driven and designed to respect existing advisor, vendor, and partner relationships.
Is there a minimum number of franchise units required to join?
No. FranMastery does not require a minimum franchise unit count. Franchisors may be early in their journey or already expanding. The most important factors are leadership readiness, openness to learning, and commitment to building a healthy franchise system.
Is there a referral fee for introductions to FranMastery?
Yes. Approved referral partners receive a referral fee equal to 10% of the referred franchisor’s first-year FranMastery membership cost, if the franchisor joins. Referral details are handled privately and professionally, and the referral process remains focused on fit, discretion, and respect for existing relationships.
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